Podcasters have always heard of phrases like “Promote your podcast on social media” or “Reach more audience with social media!” Well, social media is a way to promote your podcast; however, it is not the only way to do so.
You can grow your podcast using SEO as well. Google SEO might be the only SEO you have heard of, but how you can use social media and YouTube to scale at the top in the search results is something else you can do with SEO.
YouTube, for instance, it lets you share videos. You too can share the video format of your podcast or an audiogram on YouTube and try and rank on the platform. There is one main reason for doing so: Google shows YouTube videos on the search result.
It’s a high possibility that if you secure good ranking on YouTube, Google will think that your video provides the best answers to the topic you’re speaking about. Whenever a person will search the keywords about that topic, your video will be pulled on the Google search result page too.
YouTube has its own ways and SEO and ranking on it aren’t very hard, but you’ll have to create quality content for the audience there. There are two types of videos you can upload on YouTube. A simple video with you talking about the topic or an audiogram.
An audiogram is a video in wave format. It typically shows an image and audio is played in the background of the image.
Another benefit of using YouTube as a base platform to attract an audience is that you can make a crash course on YouTube. Through Crash Course you can guide your audience to your podcast where they will be able to find more tips on a weekly or monthly basis. It will build a relationship with your listeners. Free stuff, especially courses establish you as a selfless person and not like others who sell courses.
Social Media Platforms
Social media platforms are actually a part of SEO because of a very simple reason. Google shows your social media profiles on the search result pages. For instance, if you have something related to digital marketing on your username and you are highly ranked on Instagram, having a huge number of followers, and if somebody typed in the keyword that’s in your username, chances are that your profile will pop up.
Social media marketers mostly focus on usernames for this very reason.
If someone searched a problem like “how to grow a podcast on Google”, there are two things that can happen:
- Maybe you have uploaded your podcast on Pinterest and your pin appeared on the search result. The pin will lead the person to your podcast.
- Or whenever someone will search your name or your podcast name or a word close to your podcast name, there are increased chances of your Instagram or Facebook page to appear.
Your podcast now appears on Google too. The catch with this Google set up is that users will have to type “podcast” along with their query. So, if you have a podcast related to that topic chances are you can be viewed on the search engine.
Google has also said that they are going to enhance this feature, and in future people won’t have to add “podcast” at the end of their query. They will be directly shown podcast results in the search result like YouTube videos. So, make sure you have unique cover art for each episode.
Use Appropriate Keywords
Using appropriate keywords on the title of your podcast episode is also essential. It’s important you title your podcast in a way you would a title to your blog or article to make it more compelling. It should be precise and it should convey what your podcast is about so that whenever people will search for “business podcast”, it’s your podcast that pops up. Or, that it shows up if anyone searching for a specific keyword like “Succeed in business Podcasts” or “Digital marketing podcasts” or “Manifestation podcasts.”
Why Using keywords is important?
- There are at least three other podcast episodes out there talking about the exact topic you’re talking about. So you need to communicate your message through the title effectively.
- Rank along with the other podcast episodes and appear in the search result of both the podcast app a person might be using and the Google search results.
Optimize RSS feed
RSS feeds are files, actually, XML Files that are easily read by computers. These files automatically update information.
RSS feed helps the podcast platforms understand what’s the latest piece of content you’ve added on your channel. RSS feed gives information about your podcast title and description to podcasting platforms.
Be a Guest on Another Podcast
It’s quite simple that being a guest on somebody else’s podcast will bring in their listeners to your podcast too. Be a guest on other people’s podcasts just like you’d be a guest on a blog. The very first reason to be a guest is that you can share your expertise with other podcast listeners.
Podcast listeners are always interested in different ways a certain thing can be done and they are always looking for a different perspective. If you are able to provide that for them, they will listen to your podcast.
You can also ask the host of the podcast to give you a shoutout and introduce you on their social media platforms. And also you can introduce yourself in the introduction part of the episode.
What Else You Can Do?
There are a few other things that you can make sure you are doing in order to carry out the above steps effectively.
- Be consistent with your episodes and create a schedule: If you want your audience to be attracted to your podcast you need to feed them with content regularly or follow a time schedule. This will ensure that people will know when to tune in to your podcast for a new episode. Keeping a random schedule will probably make your audience frustrated as they will miss a bunch of episodes when they finally get a chance to listen to your podcast.
- Audio quality surely matters: No one wants to listen to a piercing voice that is created by some of the headphones mics. Make sure you have top-notch equipment.
- Always share valuable content: After all, if you have valuable content everyone will want to listen to your podcast. And if you don’t have the type of content that matters, even after promoting it on social media no one will return to your podcast the next time.
- Write a blog post about the episode: Write something that is complementary to your podcast. Like, make a blog post that will explain everything in short or list down important points from the podcast. People will love to read something they can memorize quickly.
- Promote on social media: Last but not least, promote your podcast on social media. Share as much content as you can on your social media platforms to keep your audience engaged.